Introducing Sellstrom, a renowned manufacture of personal protective products, providing the highest quality at competitive prices. For 95 years, Sellstrom, a Chicago-based safety company, that has built its reputation through its superior products, was acquired in November 2015 by SureWerx.

Direct Workwear Ltd has gained a great customer following because for over 31 years we have sought out products based on quality and affordability. Our customer feedback is essential for adjusting our product line based on need and how they stand up to real work conditions. Sellstrom has become known for its premium quality, features, fit and comfort. We are excited to introduce their Safety Glasses, Safety Blankets, Welding Blankets, Hearing Protection, Portable Eyewash Stations and Germicidal Cabinets into Direct Workwear’s product line.

As you get to experience Sellstrom’s products whether your work involves welding, oilfield, agriculture or any of trades and function, we are confident we can gain your confidence. With Sellstrom’s entry into the Canadian market, their products compliment the depth of our line and our other branded PPE safety programs that Direct Workwear carries.

CSA Standards

It is important to note, Sellstrom products are third party tested and certified in accordance to the current CSA standards through one of two accredited certifying laboratories, CSA or CUL. Surewerx prides itself through the CSA certification of Sellstrom’s Safety Glasses, are the first Safety Glasses in Canada to be certified to the latest CSA Z94.3 2015 standards! With Sellstrom, you can be assured of an amazing experience as you enjoy safety and comfort in your task, an experience shared by many other customers who have used their products for over 95 years in the US. Direct Workwear Ltd. looks forward to be a national distributor of all Sellstrom products as they are being introduced to Canada.